Marketing

7 Red Flags to Watch Out For When Auditing Your Link Profile – Whiteboard Friday

Posted by KameronJenkins From irrelevant, off-topic backlinks to cookie-cutter anchor text, there are more than a few clues hidden in your backlink profile that something spammy is going on. Alone they might not be something to worry about, but in conjunction, common red flags can spell trouble when you’re performing an audit on your backlink […]

Marketing

Advanced Linkbuilding: How to Find the Absolute Best Publishers and Writers to Pitch

Posted by KristinTynski In my last post, I explained how using network visualization tools can help you massively improve your content marketing PR/Outreach strategy —understanding which news outlets have the largest syndication networks empowers your outreach team to prioritize high-syndication publications over lower syndication publications. The result? The content you are pitching enjoys significantly more […]